Sales. So many people don’t want to do sales. It’s somehow seen as dirty and grubby, cheap and unpleasant (and that’s if it’s not underhand, scheming and manipulative). People who understand faiths and cultures no doubt know the root of this attitude. For me, it’s something you have to overcome whether you are in India, Britain or Ghana.
People tell me that they can overcome it if they believe in what they are selling. I don’t understand this. Why would you sell something you did not believe in? You would be guaranteed never to get the opportunity to sell it again.
I think the breakthrough comes when you realise that selling is about solving people’s problems. They have a need – sometimes they know it, sometimes they don’t – but you sell them something that will meet that need, solve their problem for them.
When you realise that you are not selling but solving people’s problems – and genuinely solving them – then sales becomes huge fun.
1 response so far ↓
1 Ann Confrey // Jun 8, 2009 at 10:49
I agree, for years I shied away from the sales element until I realised that just by identifying and providing what people needed I was bringing in business. I don’t think of selling or business building now I just think of facilitating and problem solving. It works!
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