Our self interest fully negotiated with the interests of our contemporaries, but also with the future. I believe that the power behind enterprises, however social or otherwise, is ’self interest’.

The challenge is how to provide an environment make more people understand their self interest more fully and enjoy sufficient hope to look to the future as well as the present.

The problem is that most people forget that wealth is only a means to an end. As sustainability issues (and I include those areas beyond environmental impacts such as education and poverty) further infiltrate into commercial activities aligned with very tangible global challenges such as climate change, energy security and population growth, wealth alone becomes an incredibly narrow set of goal posts.

It may take many years to come, or possibly sooner if some climate scientists are to be believed, for irrefutable evidence to appear to current and younger generations to allow them to arrive at an intellectual crossroads where just making money without due consideration for society or the planet will be akin to being a smoker in the UK today.

This evolution is already happening, educational institutions are racing to play catch up with repect to sustainability and ethical curricula,s it’s just painfully slow for those us who have the vision to see further.