Julia Middleton's Thoughts on Leadership

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Authentic Leadership?

May 13th, 2009 · 3 Comments

On a recent trip to the US, I don’t think I met anyone who did not use the word authentic in some way. ‘Authentic’ was coupled with loads of words – “authentic leaders”, “authentic brands”, “authentic messages”, “authentic ideas”… It raises the question of what purpose ‘authentic’ serves in such pairings. And more than this, other [...]

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